Tuesday, July 20, 2010

Soap Opera Trailer Target Audiences

According to SPC Top Programmes, Coronation Street can pull in an audience of almost a third of the UK population, with EastEnders watched by more than a quarter of us at times.

Throughout the course of the day on the channel of a soap, the trailer will show during the adverts targeting different audiences. During day time TV it will target the elder generation who watch daytime TV and during the evening, it will target the families who are sitting down after a day at work or school and this will encourage them to watch this soap another night. For the ones that see the trailer in the day, this will persuade them to watch the soap in the evening, when it shows.

Soap Opera Trailer Showings

Soap opera scheduled times - taken from 'Radio Times'

Purpose of Soap Trailers

The purpose of a soap trailer is to intice the audience to watch the soap. Also, they introduce the storyline to the audience it is being shown too. Furthermore, they don't give away the plot, but just introduces the plot slightly.

It captures the audiences attention to a storyline perhaps if someone hasn't watched the soap for a period of time and this creates a whole new excitement in an audience. Also, to attract new audiences to a new soap or to an ongoing soap, and there are trailers for both. For example, ITV 3 often has trailers to advertise a new drama, but also BBC 1 have trailers to just advertise storylines which will capture the nation. For example the 'who killed Archie' storyline.

Wednesday, July 14, 2010

Soap Opera Research

We decided to make a video showing all we knew about soap operas. We included some of the conventions you're likely to find in a soap, such as homosexuality. The reason we decided to do it in the format of a soap opera in places is to get the feel of how we would film our real thing and also to make it entertaining as well as informative.

Soap Opera Analysis of Eastenders

33033515 Analysis of Soap Opera Episode Handout



This are my notes on an episode of Eastenders I watched. It gave me an insight into what will be included within soaps and how this will help me in my future studies into soap operas. These will be helpful when looking at how many characters to include, I would like to follow Vladamir Propp's theory of the seven different characters that we see in majority of programmes, film or anything that follows a storyline.

Monday, July 12, 2010