The purpose of a soap trailer is to intice the audience to watch the soap. Also, they introduce the storyline to the audience it is being shown too. Furthermore, they don't give away the plot, but just introduces the plot slightly.
It captures the audiences attention to a storyline perhaps if someone hasn't watched the soap for a period of time and this creates a whole new excitement in an audience. Also, to attract new audiences to a new soap or to an ongoing soap, and there are trailers for both. For example, ITV 3 often has trailers to advertise a new drama, but also BBC 1 have trailers to just advertise storylines which will capture the nation. For example the 'who killed Archie' storyline.
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