According to SPC Top Programmes, Coronation Street can pull in an audience of almost a third of the UK population, with EastEnders watched by more than a quarter of us at times.
Throughout the course of the day on the channel of a soap, the trailer will show during the adverts targeting different audiences. During day time TV it will target the elder generation who watch daytime TV and during the evening, it will target the families who are sitting down after a day at work or school and this will encourage them to watch this soap another night. For the ones that see the trailer in the day, this will persuade them to watch the soap in the evening, when it shows.
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