In soap opera trailers, you get information fast and quick using conventions such as jump cuts and fades, which are mainly always black in colour. Furthermore, they are always focused on one character or one event, whereas in a full episode it includes a large cast of all story lines, ages and gender. One thing they both have is cliffhangers. Whereas the aim of a soap opera trailer is just one overall cliffhanger and a closure of the trailer, episodes always end in a cliffhanger and the narrative just continues. A soap opera is introducing a full storyline whereas the episode is normally the storyline or the build up to the storyline which may be running for a number of months, or perhaps years.
A soap trailer's main object is to encourage you to watch the full episode. It gives you a small amount of information quickly therefore causing the viewer to think about what is happening and not be passive and just take all the jumbled information. A full episode makes use of 'real time' where a trailer is mostly clips from different periods of time, such as the current Eastenders one featuring Peggy Mitchell and the "slap" from over the years. This makes use of different people and different periods of time and therefore, not in real time.
"Last Orders For Peggy" - BBC1, September 2010. This trailer is showing us immediately the character it is about, and for those who are familiar with the soap, and the return of her son Grant.Soap opera trailers always use close ups to see the facial expressions of the characters. This builds a picture of the ongoing emotion in the storyline.
Ugly Betty (2010)
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