This is the trailer from the previous media studies year and the trailer is for 'St Andrew's Road'.
This trailer takes you immediately into the storyline which makes you interested from the start. The non-diegetic music is effective as it builds tension as the trailer goes on, making you want to know more about what is happening or going to happen, which is clearly the main aim of a trailer. Also the fact that the non-diegetic music is continuous and doesn't change to something different is a positive as it is keeping it consistent but it reflects the emotions in the trailer with the tempo. For example the start it starts slow without a beat and then builds up with a beat as more action is involved. As the non-diegetic music is continuous is makes you consider if the story lines are linked or not and perhaps is they were separate it may have been effective to change the music for each one, but equally, it keeps the viewer in suspense. Furthermore, not too much detail is given away and the different shots of arson and what appears to be an overdose, keep the story ambiguous and this follows Barthe's 'Ball of Wool' theory in which the story is unraveled.
The shots used are points of view shots which make the audience feel included. This therefore makes the audience want to watch the soap as they already feel included and involved in the story lines. The mid-shot of the couple on the sofa shows their relationship as their body language is relaxed, also there is a mid shot of the two females at the start. The connection is made that this style of camera angle links together to show relationships.
Regarding Mise-En-Scene, the colour purple in the living room connotes romance and love and with the black curtain and table it connotes dark and hidden secrets and this is shown clearly when the male pushes the female away after he has read her phone. The setting of the wood was realistic and the bottles denotes there was a party within these woods.
I think the set for the living room could've been better and as as a viewer I wasn't convinced it was realistic. On the other hand, all the other settings and props were realistic, such as the car and the phone as they are everyday items and this follows verisimilitude as these are every day items. I think the simplicity of the title didn't work as well as ones that have been spoken or have had more depth into them, this is just a point that just draws the viewers in. I think also it would have been effective to have some speech within the trailer, just to make the viewers feel more involved with what was going on as they could remember a voice.
Their trailer is keeping in with the idea of homosexuality that is featured in majority of soaps we see nowadays, for example Syed and Christian in Eastenders (2010) and Sophie and Sian in Coronation Street (2010). They also use drug abuse, Phil Mitchell in Eastenders (2010) and relationship problems, which is mainly every soap available.
Overall, I think this trailer is excellent and follows the soap conventions of complex story lines and characters. The things I will consider and take from this trailer is the lack of speech. I think any form of speech is effective in soap trailers so I will aim to include some within our trailer. I also think we will keep ours relatively simple, with the trailer following one storyline which will be clear. In my opinion, the trailer should include enough detail as to not confuse the audience, but with enough detail they feel inclined and tempted to watch the soap itself.
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