Monday, September 6, 2010

Analysis 3

Ugly Betty

Sound
The sound in the trailer is the song "Ugly Duckling" by Danny Kane. It is non-diegetic music from the song and the lyrics are diegetic from within the different scenes shown. The diegetic lyrics, which are said as dialogue in the shots, are overwritten the non-diegetic lyrics therefore they are extra diegetic as they are exaggerated over the background track. The dialogue mirrors the lyrics in places, for example as the song says "fuzzy and brown" the characters are saying fuzzy and brown within the shot but nothing to do with the song personally, making it humorous. Also in the shots, they often have mise-en-scene and setting to mirror what is being said. For example, where "bird" is said and sung, there is a shot of a bird. Furthermore, extra diegetic sounds within the clip, such as a slap, make up the song.

Mise-en-scene
The clothes and general setting is bright and colourful, which mirrors the main characters, Betty, personality.

Editing
There are cuts of different shots which singularly make up the different storylines within the series. Where normally a trailer would focus on one storyline, this trailer focuses on the entire series of storylines but similarly to others, isn't clear.

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