Coronation Street
The clip begins with police officers addressing a woman who is smartly dressed and is coming out of an office connoting she is a successful business women. They are dressed in police uniform which denotes they are authoritative and are there to help the female, and the news they are about to give her is serious as there are shadows over their faces. The connotes Tony Gordon is blocking out the light which is seen as freedom. It then jump cuts to a scene where we are informed "Tony Gordon has escaped" which implies to the viewer this isn't a positive thing and with the police included shows the audience his escape is serious. Between each shot, we move to a shot where the camera is panning up a body that is wearing all black. Black connotes darkness and fear which is reflecting what is being said in the dialogue. We see on the fourth shot of the body, we see the character is wearing a "hoody" which connotes danger and a hooligan nature, adding to the already building tension and worry.
The extra diegetic music builds up, and with a constant beat it hints at a heartbeat, showing the audience there is fear in these characters. We see them all in a series of mid-shots so we can clearly see their expressions. When the character in black finally turns round to face the camera we see he has a bleeding lip, highlighting he has been in a fight which automatically wouldn't make him appear a friendly character. There is then a voice over; "out of prison, out for revenge" and then the dialogue from Tony saying "I am going to kill you" followed by shots of 3 women. The ambiguity of which female he is going to kill is what is the result of the trailer, and therefore the episode.
Throughout the trailer, the ITV1 logo is displayed in the bottom left corner so we as an audience know what channel the programme will be aired on during the advert.
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