We took inspiration for our soap from the Virgin Atlantic '"25 years, Still Red Hot" advert from the television.
The main focus of this analysis is from 21 seconds.
There is a mid-shot of a man dressed in a suit and talking on his mobile phone. It is set in 1984, which we see as the advert starts, and the props and costume are from this era and this is verisimilitude as it is kept closely to the 1984 year. The man's suit is smart, connoting he is rich. He is also carrying a briefcase connoting he is a professional and of importance. The pink tie he is wearing connotes lust for the woman he then sees through the crowd, and in shock drops the phone on the floor which is a close-up as it breaks.
It then cuts to a close up tracking shot of a woman's red heels walking. We immediately assume she is a women as she is wearing high heels and this follows the male gaze theory as we also see her legs. The use of the cut here to keep the advert flowing and to create a sense of excitement in the viewer to see more.
The other characters in the advert also stop what they are doing and look up at the women walking. Everyone is focuses on the central character and this builds tension for the audience. The advert always cuts back to the heels and tracks them, adding tension and also reiterating the point the females are the centre of attention.
The colours of the clothes the characters in the advert are wearing are all grey. This denotes the dullness of the airport therefore connotes how boring it is and how there is no life. The colour red which the crew are wearing is red. With red mainly connoting lust in the advert, it also brings warmth to the cold, dull grey clothes and atmosphere.
The lighting within the advert is all natural lighting and when we see a wide shot of the crew, there is a spotlight on them highlighting their importance and beauty. We see this most clearly in a high angled shot which shows everyone crowding around the females.
The music is non-diegetic and is upbeat and lively when the females enter the advert and we as an audience are aware of their presence.
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